Tillie is as much Asbury Park as Bruce Springsteen, even though he was born in Freehold and the Stone Pony, not to mention the Wonder Bar whose sign sits on top of his image. That clown is the perfect face for the coolest boardwalk in the state!
You've got such an eclectic mix of people, young and old who come together to enjoy the music and the vibe that is Asbury Park and seeing Tillie there best unites the coolness that is the new Asbury Park Boardwalk as well as the tradition of the old one. The Wildwood boardwalk has its own great traditions, such as the fifties architecture and memories of the people who never stopped coming.
And Road Ad turned to employee Leslie Worth Thomas, who painted two Tillies, one of which lit up in neon, along with other decorative images on its facade. Tillie was in his element, and his non-judgmental smile looked onto teens who were coming of age and driving around Asbury Park in what was known as "the circuit. By the '70s, though, Asbury Park was caught in the riots.
Residents and businesses, including Road Ad Sign Co. Visitors slowly went elsewhere; Great Adventure in Jackson opened in Along the way, the Palace was sold. It landed in bankruptcy. And its eventual owner found it too expensive to save. By , it was facing the same fate as the Steeplechase. That could have spelled the end of Tillie, progress turning him into dust.
But a grassroots campaign led by Crane's Save Tillie group and the New Jersey Department of Environmental Protection pushed its owner to preserve the original mural, which now is in storage.
When the Palace site was targeted for demolition, residents, Tillie fans, and Springsteen fans formed a grassroots effort to save Tillie, lobbying the state to block the demolition or at least remove the mural beforehand. Though the building was demolished in July, the two murals are expected to be reused in a new waterfront building.
With a rich history and plenty to see, Asbury Park, New Jersey is a wonderful place to visit. Our properties are just minutes away and are a great alternative to Asbury Park beach hotels. Tillie has been there through it all — with a priceless boost from Bruce Springsteen and the E Street Band, which featured him in a photo and on tour T-shirts in See the story and documentary about the legend of Tillie below. Scott Hamm and Gene Mignola moved to Asbury Park in the late s, when the city was showing glimpses of an economic recovery.
They opened Shelter Home, a design and gift store on Cookman Avenue. Trying to sell an item that was uniquely Asbury Park, they created a series of four Tillie magnets, each one a different color, Hamm said. The magnets sold modestly. But they saw enough promise in the city to expand.
They opened the Fun House, a gift shop in Convention Hall, in And they began making more Tillie-themed merchandise from the back of Shelter Home. Asbury Park was reclaiming its place with visitors as a summer hot spot, and Tillie was catching on. While Hamm wouldn't reveal figures, he said Tillie sales are neck-and-neck with items that have "Greetings from Asbury Park" — another branding gem that Springsteen can take credit for — stamped on them. We still get some of that, but people love Tillie.
Tillie was the rare logo that told a story of a place and its people in one image, and he was becoming a marketing machine. Several Shore artists or entrepreneurs found inspiration — and potentially dollar signs — in him, and they took legal steps to protect their designs. Among them:. Leonard, 31, of Neptune, is such a fan of the character that when he returned to the Shore after serving in Iraq, he got a tattoo on his left arm of Tillie in the shape of New Jersey.
Went to pieces. And now it's coming back. If Leonard wanted to collect royalties from the original Tillie image, though, he could run into obstacles. The law allows copyright holders to stop others from making copies of their original work.
Copyright goes into effect the moment the work was created. Contrary to popular belief, it doesn't need to be registered to exist, although registering it gives extra legal protection to the artist. For example, you need a registered copyright to sue for infringement. Trademarks allow businesses to stop competitors from using images that would confuse consumers. He was created under the rules before the Copyright Act of was passed, when the law protected the image not from the moment it was created, but from the moment it was registered or published, Anderson said.
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